#BLUE SHIFT POWER STRUGGLE HOW TO#
#BLUE SHIFT POWER STRUGGLE FULL#

Rewriting the Narrative: How Social Change Organizations Are Bringing Communities Inside Writers Rooms Their goals include behavior change, a much bigger challenge for digital activism, and the messaging supporting it. Meanwhile, progressives focus on fairness. In her review of Jen SchradieвЂ™s The Revolution That WasnвЂ™t: How Digital Activism Favors Conservatives, Mary Joyce writes that conservatives are focused on freedom and use social media primarily to distribute information. Mary Joyce, Stanford Social Innovation Review | Summer 2019 Why Conservatives Dominate Digital Activism Understanding worldview, or the вЂњbattle of big ideas,вЂќ Sandra Hinson writes, provides us with a more comprehensive framework for engaging in a contest of ideas with corporate-conservative powers. Groups should place narrative work in context of the larger struggle to shift power in society.

#BLUE SHIFT POWER STRUGGLE FULL#

Full disclosure: Liz is now a Narrative Initiative Advisory Board Member. This is a concise look at how marketing allows advocates to understand the wants and needs of an audience вЂ“ one of the building blocks of creating a narrative that shows how change can meet peopleвЂ™s needs.

How Marketing Can Help Expand Progressive Wins He argues that campaigns need the capacity to follow through on narrative over time and at scale more people at all levels need to be aware and capable of spreading narrative change work and the field needs to better understand the power of brands. Rashad Robinson, Executive Director of Color of Change, examines the practices and infrastructure needed for narrative projects to build and use power. Changing Our Narrative About Narrative: The Infrastructure Required for Building Narrative Power Powerful stories drive these interconnected practices forward to win campaigns and drive long-term culture change. Liz Manne shows how strategic communications, cultural organizing, and grassroots and field organizing are centered on a deep understanding of the audience.

#BLUE SHIFT POWER STRUGGLE HOW TO#

Interconnected Strategic Practices: How to Shift Narratives and Win Campaigns This story takes us through the process of developing a coalition narrative with multiple perspectives across the continent. In 2018, the Europe We Want coalition launched a narrative framing project to develop a positive, hopeful vision of Europe that members could use to counter rising authoritarian populist and anti-Europe narratives. Rhiannon Roberts, Mobilisation Lab | May 2019 How a cross-issue coalition worked together to create a hopeful vision of Europe WeвЂ™ll continue updating the list, and welcome your tips and input. ItвЂ™s a roundup of recent writing at an intersection we care a lot about. ItвЂ™s not an exhaustive narrative change reading list. This builds upon a reading list we shared in September 2017. Here, our team gathered together recent articles, essays and research pieces that caught our eye (and generated a lot of conversation on Slack). We also recognize it can be difficult to find and sift through relevant thinking across the field.

And wildly distributed, which we find fascinating. Narrative change uses frameworks and skills drawn from multiple worlds of art and culture, facilitation and communications, organizing and politics. ItвЂ™s a practice that includes identifying and creating narratives, injecting and translating narratives across activities and coalitions, supporting networked narrative work with dissemination tools and training (not to mention content), and continually measuring and iterating. A dozen useful insights and reports from the intersection of narrative, movement power and culture change.

Blue shift power struggle